Kim Kardashian Responds to Critics of her new Skims Maternity Shapewear line

Kim Kardashian is addressing the latest Skims controversy.
The Keeping Up With the Kardashians star announced over the weekend that her shapewear brand, known for selling waist trainers and other body slimming products, will be launching a maternity line — and it was met with swift backlash.

Actress and body image activist Jameela Jamil was one critic who put it succinctly, tweeting, “It would be so cool if pregnant people could just be allowed to be pregnant and get bigger and not be self conscious, and enjoy the miracle taking place inside their body and not have to worry about feeling embarrassed/shamed that their body is changing for an amazing reason.”

Kardashian heard the criticism, leading to her addressing it on social media on Sunday. However, she
also made it clear that she’s not backing down.

In a series of tweets, Kardashian said that the line of maternity “solutionwear” is “not to slim but to support” the bodies of pregnant women. (FWIW, there are many pregnancy support undergarment brands out there, including Belevation.)

“To anyone who has an issue with maternity solutionwear, and if you haven’t been pregnant before you may not know the struggle of what it’s like carrying all of this weight the way I did along with millions of strong women, @skims maternity line is not to slim but to support.”

The saleswoman said the products “help with the uncomfortable weight being carried in your stomach,” which affect the “lower back.” The pieces of the collection that cover legs supposedly act like compression garments and help with swelling. She also made a pitch for it being helpful for women recovering from a C-section.

Kardashian said that she launched the line “in response to the tens of thousands of pregnant women who wrote requesting it” — and also based on her own experience with two difficult pregnancies. (She had North and Saint West naturally before turning to surrogates for Chicago and Psalm amid life-threatening pregnancy issues.)

Kardashian said she’s received “positive feedback” so far from “pregnant women around the world,” so she’s not backing down.