Put off by the frozen faces of millennials, the next generation of twentysomethings are turning to hardcore skincare and bespoke treatments instead
In certain circles, using needles for a quick beauty fix has become commonplace. From antiwrinkle injections to weight-loss jabs, injecting in the pursuit of firmness
has become the norm. But for a growing number of twenty and early thirtysomethings, the story — and their faces — looks quite different. Yes, the TikTok generation are raising their still-mobile brows at their elders and saying no to needles.“I’ve never been tempted by
Botox, filler or anything invasive,” says Ngoni, the 32-year-old founder of the
sustainable fashion brand We Are Kin. “Adding something to my skin so young
just seems like a really bad idea.” Part of a growing cohort of under-35s who
are rejecting tweakments, Ngoni isn’t convinced that plumping for injectables
holds the key.
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