She’s the Face of Urban
Decay's New Mascara
Nicole Richie will be adding one more job to
her plate as Urban Decay's newest brand ambassador. The company today announced that the fashion
guru-turned-television star will be the face of UD's Troublemaker Mascara,
which hit store shelves on September 5.
A prankster since her early-aughts on The
Simple Life, Richie could be seen on Instagram on Wednesday night
doing push-ups and "training for the role this face was born to
play," she captioned one video.
From the brand
that made cult-favorites out of a Naked palette of eye shadows and
Perversion mascara, Urban Decay's newest addition to the collection is as dark
as dark gets. Troublemaker is spiked with lightweight fibers to at once add
volume and curl, without leaving lashes clumpy or heavy.
The Troublemaker Mascara retails for $24 and
is now available at Sephora, Macy's, and Ulta Beauty stores.
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