Fashion: Gucci's Accessories make it the Brand of the moment, according to Lyst

Gucci has officially been crowned "the hottest brand on the planet." The Italian fashion house has been awarded the accolade by the global fashion search platform Lyst, whose latest quarterly ‘Lyst Index' ranking of clothing labels and products has deemed the label's ‘Soho Disco' bag the most coveted women's product during the last three months of 2018.

Furthermore, over six million shoppers searched for a Gucci bag, belt or shoe between the months of October through December, confirming the brand's position as the top favorite among Lyst's users.

The news coincides with the start of a big year for Gucci, which is set to launch its inaugural jewelry line this summer, and whose creative director Alessandro Michele will co-chair the MET Gala in May.