Kim Kardashian may be a marketing genius, but her
latest social media gimmick was pretty creepy.
The beauty mogul, 38, is celebrating the launch of her collaboration with eyewear brand Carolina Lemke by
gifting influencers with masks made from scans of her own famous face.
Kardashian sent a box with three masks — and three matching pairs of sunglasses — to famous friends and family including Kimora Lee Simmons, Kourtney Kardashian and Kris Jenner, who all posed for photos looking like KKW clones.
“I think I look beautiful,” Kourtney said in her Instagram Stories while wearing the mask and
sunglasses. “My Face ID isn’t working on my phone, though.”
Apparently, Kardashian’s kids North, 5, and Saint, 3, love to play with the masks as well. “North and Saint keep putting the masks on and wearing them all over the house trying to scare people. They think they’re the funniest things,” the reality star told Elle. “They think they’re in on some amazing prank.”
Fox
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