Burberry has tapped the model to transform into
several characters in its campaign for its first-ever monogram collection?
Morphing into "the boy", "the gentleman", "the
girl" and "the lady", the four distinct characters celebrated by
the fashion house.
Photographed by Nick Knight and designed by Riccardo
Tisci in collaboration with British artist Peter Saville, Hadid showcases the
brand’s interlocking TB initials across an array of pieces – from bomber
jackets to tote bags and trainers. “I have always loved and respected
Riccardo’s work, and I feel so honoured and grateful that he trusted me with
this project,” Hadid said. “My first Burberry show was my first time working
with Riccardo, and the timing just felt perfect. It gave us our first
opportunity to really get to know each other. The second I heard the creatives
for this shoot, I
understood how I wanted to bring that to life and show
different sides of myself through each character.”
The distinctive monogram was first showcased in 2018
after Tisci discovered a selection of 20th century Burberry logo motifs in the
house’s archive. “When I first started at Burberry, I spent a lot of time in
the archives researching the rich history of the house,” Tisci explained. “I
quickly became very interested in Thomas Burberry and who he was not only as an
inventor and innovator, but also who he was as a man, a husband and a father.
When I saw an image of his initials, the design felt so special and actually
very modern, so I quickly developed it into a new code for the house. It’s a
symbol that not only embraces Burberry’s heritage but also feels very
contemporary.”
The collection launches in stores
and online on May 22.
This
article is originally from Vogue
No comments:
Post a Comment
Thanks for visiting our blog, your comments keeps us going
Contact Information
08066953052
yetundeonanuga858@gmail.com
If you are interested in publicizing your products and services on these platform, get across to the Beautyfulmakeover media team using the details above.
kindly disregard any other contact information you receive through any other source.