"Now that it's finally here I'm so excited," Speaking to InStyle. If you're thinking this is just another thrown together blogger launch, think again. Song took her time developing the first collection. "For the past 10 years I’ve been really listening to my audience and I’ve been engaged with them," Song explains. "So I know what they like, I know what they don’t like. And I’ve just been keeping that in
mind."
The collection will be sold exclusively at Revolve, a retailer Song has been connected to for years. "The reason I went with Revolve is because I’ve had a relationship with them for the past six or seven years. Not just on a personal level, but also on the business level. So it just felt like the right synergies and the right time to evolve from a brand ambassador to an actual partnership."
The
first Song of Style collection includes very on-trend suiting. Think: pastel
hues and unexpected silhouettes like Bermuda shorts and matching crop tops that
pair perfectly with blazers. There are also ruffled dresses,
flirty
mini skirts, and tweed
skorts on the roster.
"I wanted my clothes to reflect who I am as a person," Song says. "I’m very multi-faceted, and I do a lot of different things. It’s not just about going on vacation. It’s about having things that you can wear to work, and just things that I can wear to an art gallery or a museum. I wanted everything to be wearable and easy to mix and match."
The Song of Style collection, which includes select items in up to a 2XL, will officially be available for purchase on May 13, exclusively at Revolve.com.
Credit: Instyle
Photos: Instyle, Yahoo, Pinterest
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