Gwyneth Paltrow’s Plans for the Goop x Chloé Collab

Both of the brands' leading ladies explain it all.

On a business trip to Los Angeles a few months ago, Natacha Ramsay-Levi was surprised to discover, among the meet-and-greets in her schedule, a calendar invite for drinks with Gwyneth Paltrow.

Since Ramsay-Levi was named creative director of Chloé in 2017, her first role at the top of a fashion house after 15 years of working under Nicolas Ghesquière at Balenciaga and Louis Vuitton, she has made a striking impression with designs that promote a modern idea of femininity. Editors and retailers have been eager to meet her, and that includes Paltrow, who, in turn, represents precisely the
woman Ramsay-Levi has in mind when she designs.

“She’s heroic in a way,” Ramsay-Levi says. “She’s an icon. Cinema has always been an important inspiration for me, so I have to say I was impressed just for that, but she has done so many other things, like her amazing entrepreneurship.”

At the Chateau Marmont they discussed Paltrow’s plans for Goop, the lifestyle platform she founded in 2008, as well as Ramsay-Levi’s vision for Chloé, a label Paltrow has had a close relationship with ever since it was designed by Stella McCartney, from 1997 to 2001. Ramsay-Levi and Paltrow hit on a plan to develop a capsule collection for Goop, with a small selection of ready-to-wear from Chloé’s summer collection plus exclusive accessories.

“She had such a strong point of view about the clothes,” Ramsay-Levi says of Paltrow. “And the questions she asked me made me feel like it was one of the best interviews I’ve ever had. The way she takes a position as a woman is inspiring. She has a strong voice, but she’s inclusive at the same time, and very careful and very nice.”

Paltrow is equally effusive: “I thought Natacha was super cool,” she says. “We had a really interesting discussion about work, life, family, and kids. She’s so chic, I just kind of fell in love with her.”

Photo Credit: Instyle