Wednesday, June 26, 2019

Karl Lagerfeld Collaborated With L’Oréal Paris On An Upcoming Make-Up Collection



L’Oréal Paris has announced that its collaboration with the late Karl Lagerfeld, a “rock-chic” make-up collection, will hit shelves on September 27.

This September will see one of Karl Lagerfeld’s last projects come to life – a collaboration with L’Oréal Paris on a “rock-chic” style make-up collection imbued with his distinctive, classic and effortless vision.

“This line of make-up truly reflects the Karl Lagerfeld brand universe and what Karl loved in make-up – he often used eyeshadows as colours in his sketches,“ said Caroline Lebar, Head of Image and Communication at Maison Karl Lagerfeld. “L’Oréal Paris has an inclusive message of beauty for all.
Karl liked it when a collaboration resonated with his brand and would make a real impact to many people.”

The collection will combine L’Oréal’s expertise in colour and scientific research with a campaign inspired by Karl’s most iconic quotes. “For L’Oréal Paris, all of our fashion designer collaborations are an honour, but this one is particularly meaningful,” said Delphine Viguier, L’Oréal Paris Global Brand President. “While Karl upturned the hierarchy of the landscape to democratise fashion, L’Oréal Paris is committed to making beauty according to women’s own rules and desires. We look forward to sharing with the world the make-up born from this creative connection: Karl Lagerfeld’s rock-chic and L’Oréal Paris’s empowered vision of beauty”.

The collaboration with be released on September 27 during Paris Fashion Week, but we’ll get a sneak peek of the collection when it’s revealed globally on September 20.

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