The reality star, 38, posted videos to Instagram
on applying the new KKW Beauty product
to her grandmother Mary Jo “MJ” Campbell‘s arms.
“My grandma MJ asked me about my Body Makeup and wanted me to
come over to help cover her veins,” Kardashian West wrote in a lengthy caption
underneath the videos. “North & I went straight to her house &
showed her exactly how to use it & I love how happy she is with the
results!”
Kardashian West went on to address a possible concern for
consumers: the transfer of the makeup
onto clothing or furniture.
“Let’s talk about the transfer. I’ve been using body makeup for
over a decade now and in my experience you either get coverage that doesn’t
transfer but it’s super dry and looks fake or its the opposite and really
moisturizing but completely transfers,” the cosmetics mogul explained, saying
that the KKW Beauty Body Makeup is “in between” those two extremes.
“If you let it dry before putting your clothes on it
transfers way less and if you set it with a translucent powder it hardly
transfers at all,” she added.
When testing the product out on Campbell, 84, the Keeping
Up with the Kardashians star said that they didn’t have a translucent
powder with them, so they used a pressed powder instead, which “worked pretty
good too!”
“My body
foundation really evens out and corrects your skin tone and conceals veins and
bruises,” she added, before concluding, “My formula is super creamy, hydrating
and long lasting! I can’t wait for you guys to try the entire Body Collection
launching on Friday, 06.21 at 12pm pst at kkwbeauty.com #kkwbeauty”
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