Would You Put Your Skin's Health In The Hands Of An
App?
We
live in a digital age; dependent on our iPhones for everything from telling the
time to controlling our heating and even finding a life partner. So it was only
a matter of time until technology took over looking after our skin. The more
technology there is available to us, the more reliant upon it we become, and
the more that is subsequently created. But is it really any good when it comes
to our skin? Don’t we need to see a professional to truly discover the
best treatments and products to get our skin in its best shape?
If two-year-old online dermatology and skin clinic, Dermatica, is anything to go by, the
answer is no, we don’t need to see anyone at all. Rather, we just need to
answer a few questions and upload three photos onto a website to receive
prescription-based treatment and advice from a dermatologist on whatever skin
issue we’ve got going. Dr Natalia Spierings is the medical director of
Dermatica and, alongside the roster of dermatologists that she works with,
helps users with their skin issues remotely while also holding a clinic on
Harley Street herself. “It’s a subscription service; you pay £19.99 a
month
including monthly delivery of a prescribed topical product and consultations
with the dermatologists,” she explains, pointing out that it’s actually a much
cheaper approach than going to the doctors.
While a Dermatica journey starts online, much of the
correspondence is carried out over e-mail (and in some more pressing cases,
over the phone), an attractive prospect for the verbal interaction-shy
generation. They follow up monthly, with a proper consultation after three months
to measure skin’s progress, and their inbox is always open for any queries or
issues. Really, their world of expertise is your oyster.
There is a lot to be said for approaching skin in
this technology-based way. One of the main barriers to decent skin treatment in
the UK is the lack of consultant dermatologists available - a 2017 study showed
that out of 800 UK dermatologist positions, 200 were unfilled, meaning that
there simply isn’t the bandwidth to provide treatment to everyone that needs
it. “Those who have mild to moderate acne, for example, won’t get treated on
the NHS now anyway because it needs to be severe,” says Spierings, “Plus people
- especially the young - want a quicker and cheaper service.” An app like this
is a great way of democratising dermatology, allowing nearly anyone to access
high quality care at a reasonable price; and that’s proper expertise from a
qualified dermatologist, from even the deepest, darkest depths of Cornwall. And
with 3,000 active users – a figure they expect to see quadruple in the next
year – it could just well be the future.
Credit: Vogue
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