Jackie Aina Knows We're All Obsessed With Candles

Aina just launched her self-care brand FORVR Mood.

Though it's been in the works for two years, Jackie Aina's debut of Forvr Mood—a candle, fragrance, and self-care brand—was timed perfectly. Even Aina was surprised by the serendipity of it all. In our new stay-at-home world, candles are having a moment. A great candle is transformative, mood-boosting, and a small moment of luxury. That's probably why the beauty YouTuber's first drop—four scented candles housed in chic, candy-colored jars—sold-out within minutes. The brand officially launches few days ago with two new additions: silk pillowcases and headbands. 

In a sea of new makeup brands from her peers in the influencer and Youtube community, Aina's decision to go the self-care route sets her apart, once again, as a trailblazer in the beauty industry. "I consider Forvr Mood more like a lifestyle slash self-care brand because it's all of the things that I like that aren't necessarily makeup related—but maybe sort of kind of related—but just honestly make my life easier. It's not a makeup brand. It's not necessarily a skin care brand either," Aina tells BAZAAR.com. To Aina, Forvr Mood is her own unique version of merch.

Forvr Mood is all about fragrance blended with self-care, whether that's in the form of a candle or something else. Aina launched with four playful candle scents: Caked Up (vanilla almond cream, pineapple, pistachio); Matcha Business (lavender, hazelnut coffee, matcha); Cuffing Season (salty

lemon, violet, jasmine, white cedar); and Left on Read (coconut caramel, tropical fruit). Each is housed in a pastel jar that is begging to be Instagrammed. "I wanted something that encompassed all my favorite colors, which are pastels. millennial pink, pistachio, and mint. I didn't want it to look too juvenile, but I also didn't want it to look super, super, super deluxe," says Aina. "I wanted something in the middle. I wanted approachable luxury." At $35 each for the 100% coconut soy wax candles with a burn time of 65 hours, approachable luxury is exactly what Aina achieved.

Aina is arguable the most influential voice in beauty today, and she's collaborated in the past with brands like Too Faced and Anastasia Beverly Hills. When she announced her own brand Forvr Mood, she was quick to point out the the launch is not makeup—yet. "Anyone who's been watching my content long enough knows that I'm always obsessing over the way things smell," she says. "I've definitely been no stranger to candles and fragrance on my channel." On YouTube, Aina has amassed a following of 3.52 million subscribers who hang on her every word.

Harper Bazaar