Selena Gomez's highly anticipated beauty line,
Rare Beauty, just launched, but Twitter is already noticing a few striking
similarities between Gomez's venture into makeup and another celebrity
line: Rihanna's Fenty
Beauty. Twitter user N. (@biebsidea)
posted the receipts — and it's pretty telling when the side-by-side shots show
more than just a passing resemblance.
There's
no denying that the products do look alike. Rare Beauty's makeup brush and
Fenty's both share a soft pink hue, though there are slight differences in the
handle and the ferrule (though really, makeup brushes across all brands tend to
look pretty similar). The case for copycat cosmetic packaging is a little
clearer in the other callout, which shows Rare Beauty's glass bottle alongside
a Fenty counterpart. Both have pink lids, frosted glass, straightforward,
sans-serif branding. Again,
plenty of bottles look like this, but plenty of
bottles don't, too. N. also shared a screencap from Instagram, where users were
letting Fenty Beauty know that shoppers were well aware of the striking
similarities. And, like Rihanna herself, whoever was put in charge of Fenty's
social media feeds wasn't afraid to get down and dirty with commenters.
“Fenty Beauty
acknowledging a certain brand is copying them”
 |
| Rare Beauty |
Other Twitter users
acknowledged the drama, but assured beauty die-hards that Fenty had nothing to
worry about.
“People
really think FENTY is intimidated by...rare...beauty?! FENTY?! The game changer
FENTY??? FENTYY????? Theyre insane lol”
“Where’s
the credit, or the originality, make up is art and she just copied and paste”
Gomez's supporters
and people that didn't think this was anything more than a coincidence offered
their opinions, as well.
 |
| Fenty Beauty |
“i
really don’t think selena copied fenty, sure some of the packaging could take
inspo but they’re completely different”
honestly every
basic make up packaging looks like this dont try to make it a big deal
“i dont think
they were trying to shade her and if they did, sis you copy like 10 other
brands too bc they all look the same”
Neither Rihanna nor
Gomez have officially offered their thoughts on the situation, but Fenty's
account may have said everything that needs to be said with that singular
comment: "OOP."
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