Venus Williams Becomes Global Ambassador for K-Swiss

 

Venus Williams has a new gig.

The seven-time Grand Slam singles champion and four-time Olympic gold medalist will represent K-Swiss, the Los Angeles-based tennis brand, and appear in a new global brand campaign, “Club K-Swiss,” where she will be the face of the brand.

In addition to becoming a brand ambassador, Williams helped codesign a limited-edition footwear and apparel collection with K-Swiss and her fashion-forward activewear line and lifestyle brand, EleVen by Venus Williams.

The 12-piece capsule collection will launch today on kswiss.com. It includes a school pride varsity

sweater for $78, a plaid baby T-shirt for $72, a razor tank for $82, a racing-stripe legging for $110, a pep-rally hoodie for $128, a pep-rally jogger for $118 and the MVP varsity jacket for $298. It also has a K-Swiss Classic 66x EleVen by Venus Williams lifestyle shoe for $120.

The 40-year-old Williams, who is ranked number 78 by the Women’s Tennis Association, launched EleVen by Venus Williams in 2007, which she always wears to compete.

Asked why she wanted to team up with K-Swiss, Williams told WWD, “K-Swiss is such an iconic brand both on and off the court, and I saw a lot of synergy with my own lifestyle brand, EleVen by Venus Williams. Both brands celebrate boldness, especially of women, and I was excited to collaborate on what turned out to be a really special, unique and exciting collection. It’s different from anything else out there right now. I think people will love it.”