Raneen Awad’s Entrepreneurial Journey: From Starting At 16 To Building RENO

 

 

Raneen Awad has already started making transformative moves in her life at a time when many young people are still trying to figure out who they will be in the future. At the age of 16, she began her career in the beauty industry as a face model in various beauty salons. This early experience led her on a career journey that would eventually see her move from content creation and social media to entrepreneurship and the establishment of her own skincare and beauty brand, RENO. Now, Raneen has 264,000 followers on Instagram and has become a social media influencer, content creator, entrepreneur, and founder/owner of RENO. However, her enterprise was not just a flash in the pan. It grew out of years of experimentation,

learning, hard work, and an eagerness to venture into new territory. 

Building Experience From a Young AgeBefore RENO came along, Raneen’s entrepreneurial journey had already begun. She began her work at the age of 16 and slowly started building her social media following and gaining recognition via Instagram. She didn’t just create content; she gradually built a strong presence and following on social media. She also started working in the piercing industry, gained experience, and eventually became an instructor, teaching girls in specialized courses. 
As she kept developing her career on her own, she gained a new kind of experience at each stage. At the age of 17, she went even further and created her first product, named RENO Lips, a lip-plumping gloss, instead of being just a social media personality. The response was greater than she had expected. RENO Lips quickly gained attention and generated very high sales. More important for the future of the business, though, was the customer demand for more products. That demand created an opportunity to expand. 

Turning One Product Into a Growing Brand

Following the success of RENO Lips, Raneen was inspired to scale up her business and introduce a wider variety of skincare products. It began with one product and slowly grew into RENO. During the next six years, she developed the concept into a recognized skincare brand.RENO Skin Whitening Cream is one of the brand’s strongest products and has become one of the company’s leading products, and the brand has been actively expanding its presence in the skincare market. RENO products are produced by high-quality skincare manufacturing facilities in Korea. Now, the company sells thousands of products annually and has expanded its presence in other countries. Starting a business from scratch was a challenge for Raneen, particularly when it came to gaining people’s trust. “Customer trust and product quality are the foundation of a successful brand,” Raneen says.
This was especially significant to her as she was starting the business on her own and was very young to begin. Raneen said RENO products’ quality and effectiveness contributed to building a high level of customer trust and sales in the first year. 

Entrepreneurship Beyond Social Media InfluenceRaneen’s story also exemplifies how an audience can be an integral part of a much larger entrepreneurial path. Her social media platform earned her recognition, but it was not her end goal. Rather, she combined her experience in beauty, her social media presence, and what she had learned throughout her early career into something she could build for herself. This is at the heart of the RENO story. It’s not just an extension of a social media profile. 
Raneen says that it was developed from years of experience, determination, experimentation, and learning. Her approach to growing the business also shows how she has learned over the years. Marketing is not a bad way to raise awareness, but Raneen feels that a greater emphasis should be placed on the quality of the products and the trust of the customers. It is a philosophy adopted by RENO as the company expands its business. 

Taking RENO Into New MarketsRaneen is now working to take the brand further into international markets after six years of development. RENO already has business relations and activities in Israel, the UAE, and Turkey. Further, Raneen has established a company in Dubai, UAE, an important step in the brand’s international expansion, with plans to market RENO products in the UAE and Turkey. 
The move is another in a series of progressive steps in her career. Her first work was in the beauty industry at age 16. She then gained a following via social media. She developed a career in the piercing industry and became an instructor. She became an entrepreneur at 17 and launched a product whose success surprised even her. Over time, customer demand encouraged her to create more. Over the past six years, RENO’s goals have continued to evolve. 

“My biggest ambition is to make RENO products recognized and available worldwide,” Raneen says.

International expansion is now one of her primary goals as she works toward introducing the brand to additional markets and reaching customers in more countries.

A Business Built Step by Step

Raneen Awad’s entrepreneurial journey may be best summarized by its trajectory. The business she has today did not happen all at once. Rather, each step of her early career fed into the next. Her early experience in the beauty industry was followed by growing recognition on social media. Her increasing visibility led to new career opportunities. One product evolved into a range, and a locally based company is now pursuing

overseas opportunities. Raneen has worked tirelessly to expand her personal brand and RENO throughout it all. 
Her experience has also influenced her thoughts on what is important in business. She doesn’t see visibility alone as the basis for growth; she continues to put customer trust and product quality first. As an entrepreneur who started working at age 16, she is now looking to scale her work in a bigger arena. As RENO expands its international reach, Raneen’s story is one of gradual evolution from early experience to influence, influence to entrepreneurship, and entrepreneurship to a brand with global aspirations. 

 

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