Victoria Beckham, the brains behind one of our time's most
philosophical quotes,
"I can't concentrate in flats!" is launching her most surprising
endeavor yet: a partnership with Reebok.
Following a year of several collaborations, including a capsule
collection for Target and an ongoing beauty partnership with Estée Lauder,
the designer is now joining forces with a major sports brand
for another new
collection, marking her first foray into athletic wear. Although additional
details of the Reebok x Victoria Beckham collection have yet to be revealed,
it's likely the long-term partnership will include both apparel and footwear.
If you have any doubts about how a pair of Reebok sneakers
could get the Posh seal of approval, Beckham shared a sneak-peek posing in the
brand's Club C sneakers
on Instagram.
"Having the opportunity to realize my aesthetic within
a sportswear environment is something that I have long wanted to do, Beckham
said in a statement from the brand."Partnering with Reebok will enable me
to further promote my vision in a new category. It’s incredibly exciting to
work with such an iconic brand that epitomizes my belief in encouraging women
to be the best version of themselves."
While the designer has already mastered chic suiting,
polished outerwear, and sleek accessories within her own namesake brand, we
could all use a little bit of her signature style to spice up our athleisure
looks, too. (Sorry, did you think you could make it through this article
without a Spice Girls reference?)
Beckham joins Reebok's growing list of inspiring female
partners including Ariana Grande, Gigi Hadid, Aly Raisman and Teyana Taylor, in
the brand's ongoing mission to empower women.
Credit: Harper bazaar


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