Fashion: A First Glimpse of Rihanna's Fenty Fashion Line With LVMH

The wait for the first glimpse of Rihanna's LVMH-backed fashion label – rumblings of which first emerged in January – is finally over. The new luxury Fenty maison, which will comprise ready-to-wear, shoes and accessories, will officially be unveiled in Paris later this week, but RiRi has given fans a first preview via a series of Instagram posts and a campaign video.

The verdict? Neutral tailoring in strong-shouldered, cinch-waisted silhouettes; sharply-cut denim, even sharper-toed sandals and bumper tinted sunglasses chocka with metallic hardware. Among the commenters were DJ Khaled – “Beautiful” – and Snoop Dogg – “Go RiRi, go RiRi”.

“Women are forces of this earth,” the bad gal said in a press release published shortly after the frenzy-inducing Insta posts. “We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies. Some days I want to be submissive, many days I’m completely in charge and most days I feel like being both... so it was imperative that we created a line versatile enough to embrace and celebrate us in that way. The collections are easily worn together and meant to be staples in our wardrobe. I’m just hyped to see people in my clothes, man.”

Fenty will operate on a see-now, wear-now basis, with each new product release focused on a specific product designed to “express a new facet of a woman and her wardrobe,” according to LVMH. Products will be sold strictly via Fenty.com, but supported by “ephemeral boutiques”.

Credit: Vogue