They join the ranks of Elle Fanning,
Amanda Seyfried, and Lupita Nyong'o.
Few brand campaigns have the power to
"make" a star like Miu
Miu. The creative team has an uncanny ability to find and spotlight a new
face right before they make it really big, and to bring in
familiar faces and make us all reconsider how we think of them. This season,
they're doing a little bit of both, with Madonna's
daughter, Lola Leon, and Uma
Thurman and Ethan Hawke's daughter, Maya Hawke, front the spring/summer
2019 campaign shot by David Sims.
Lola, with her choppy baby bangs, '90s headbands,
and oversize sunglasses looks like a badass Blade Runner alternate
universe Blair Waldorf. Meanwhile Maya Hawke, an actress and model who
will star in the third season of Stranger Things, embodies a
more mod persona.
The campaign also features Chinese supermodel Du
Juan, Zazie Beetz, and Juliette Lewis in what the brand has described as,
"images [that] celebrate the notion of simply being — the
geography hazy, the timing uncertain, they present a universal, everywhere and
anytime."
Miu Miu's campaign imagery is such a part of
fashion pop culture, the brand has an online archive dating
back to its spring/ summer 1994 campaign shot by iconic photographer
Corinne Day. The early '90s shots, featuring Drew Barrymore, Chloë Sevigny, and
models like May Anderson and Rosemary Ferguson, are well worth a look — if for
no other reason than to provide fodder for your next #tbt.
Instyle
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