The Fenty empire just got bigger and better.
Rihanna's famed
lingerie brand Savage
X Fenty is getting sporty.
The company announced on Wednesday that it would be expanding
to include sportswear in partnership with fashion designer Adam Selman.
This new brand category will include everything from sports bras and leggings to jumpsuits and
bodysuits that can be worn everywhere from the grocery store to the gym.While revealing the latest launch,
Savage X Fenty debuted a campaign video featuring top model Precious Lee as well as
entertainer and entrepreneur Avani Gregg.
Designs from the activewear collection are a
nod to Savage X Fenty's core business and include lingerie-inspired details
throughout. Products will be sized XS-4X and offered in a variety of colors,
patterns and styles, with prices starting at $29.95.
"We wanted to push the boundaries with how we define
sport and sportswear and there is no one I'd rather do that with than
Adam," Rihanna said in a statement. "We think of sport as how you
move through your life. I want people to feel sexy, carefree and powerful when
they put these pieces on and Adam is the perfect designer to carry out that
vision."
Selman, who also is Savage X Fenty's newly-appointed
executive design director of lounge and sport, has collaborated with Rihanna
for many years. He worked with the brand two years ago to launch its first
capsule collection, which included a 19-piece assortment of alluring lingerie
styles for Valentine's Day. Also, in 2014, he helped pull together the pop
star's unforgettable sparkling, sheer CFDA Awards dress.
"We have such synergy creating
together," Selman said in a statement. "I have such respect for her
vision and for what the entire Savage X Fenty team has built, and I am thrilled
to be a part of the next chapter."
While Xtra VIP members will have the
chance to shop select styles as early as Nov. 1, the brand new Savage X Fenty
collection will make its official debut and be available for everyone to shop
during the company's "Savage X Fenty Vol. 4" show premiering Nov. 9 exclusively
on Prime Video.
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