Beauty: An American Beauty Brand Just Released A Line Of Nail Polish For Muslim Women

Beauty and fashion brands are increasingly looking for ways to cater to Muslim clientele ― a move that makes sense, since globally, Islam is the fasting growing major religion in the world. 

As part of that trend, the Los Angeles-based nail polish company ORLY has teamed up with MuslimGirl.com, a lifestyle website for Muslim women, to release a limited-edition collection of six nail polishes. 

#HalalPaint, which debuted during the Muslim holy month of Ramadan, features nail polishes that are made from 100 percent halal ingredients. The Arabic word “halal” simply means permissible, and is used to denote items that fit within various religious requirements.

In the case of nail polish, this means that the ORLY polishes are permeable to water and air. This is important because of a ritual washing, called wudhu, that Muslims perform before prayers.

As part of the ritual, Muslims are instructed to wash their hands and arms, up to the elbow. Water must reach all parts of the hands. Some Muslim women forego wearing nail polish because they are concerned it may interfere with this requirement, since it may act as a barrier and prevent water from reaching their nails. For those who have this concern, “halal” nail polish is a potential solution.

#HalalPaint’s “breathable” technology reportedly makes it possible for both oxygen and water to pass through the layer of paint on a molecular level.  

ORLY also claims the formula results in longer wear and less chipping, and eliminates the need for basecoats or topcoats. It’s also infused with nutrients like argan oil and vitamin C.