With brands like Fenty and Jouer having upwards of 50 foundation shades
and providing matching shade charts, it’s easy to be whisked away into a world
where the beauty industry is finally taking diversity seriously. And as much as
we want to believe it is, Halsey is here to remind you that
the scales still aren’t anywhere close to even when it concerns hair-care
options.
This week, the “Bad At Love” singer took to Twitter
to call out the hospitality industry for failing to provide hotel toiletries
that are cognizant of all hair textures.
Although it might seem menial or trivial, Halsey— a
biracial woman— makes a valid point. The beauty industry has routinely catered
to white beauty standards, which means in every industry where beauty plays a
role, PoC are not being served properly or even taken into account.
The tweet didn’t go over without pushback, but
Halsey wouldn’t let uninformed followers win this one. Responding to the
naysayers, she wrote, “Who knew me acknowledging that white hair care products
are the national standard (while POC are confined to a tiny aisle) would piss
so many people off not sorry.” And there the truth lies. As a white
woman, I can walk into a store and blindly grab
for something that will suit my
hair, while PoC have to seek out a specific, small location to find what they
need— if, indeed, there even is a selection.
But as Halsey points out, the problem is larger
than grocery stores and convenience markets. It’s how an entire industry (or
dare we say society) ignores the needs of PoC. Although Halsey herself didn’t
give a solution, many commenters took it upon themselves to provide a fix.
While some found the solution to reside in the hands of the traveler and buy
their own toiletries, Halsey quickly noted how that isn’t always
possible.
On a more practical and beneficial note, some
suggested a “pick your toiletry pack” option which would mean the hotel would
provide products based on what you decide prior to entering the room.
Although it’s not a perfect solution, it is a step
in the right direction. Earlier today, the 23-year-old shut down any
rebuttal with her final tweet on the subject.
As much as people want to say toiletries suck for
everyone and no one uses them, the fact that they only serve white people, or
people with non-textured hair, is the problem at hand. Halsey has brought up a
poignant topic that needs to be addressed. Hopefully hair-care is next on the
docket for beauty diversity.
Credit:
Stylecaster

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