Running to
the store for a foundation refill was never a quick or easy task for Issa Rae.
Due to a lack of shade options at most drugstores, the actress had to drive
from neighborhood to neighborhood to try to find a formula close to her skin
tone.
"The most
frustrating thing is going to a store in a pinch and trying to get your shade
and finding that no one is checking for you. It’s such a gut punch to be like,
'Oh, no one even thought of me. No one is even checking for my skin
tone,'" she told InStyle.
Brands are
beginning to listen up, and Issa Rae has partnered with one of them to ensure
no
one has to go through that again. The star of Insecure was
named a CoverGirl Brand Ambassador back in October, and now her first campaign
with the legacy drugstore brand is officially here. She's the face of CoverGirl's
TruBlend Matte Made Foundation, which consists of 40 different shade
options, making it one of the most inclusive drugstore foundation ranges on the
market.
The
medium-to-full coverage formula is transfer-proof for up to 12 hours and gives
your skin an airbrushed-like appearance in a matte finish. It retails for
only $9.
"It feels exciting to partner up with a
brand that gets it," she said about her deal with CoverGirl.
The 40 shades are broken into four different
numbered ranges—light, medium, tan, and deep. Each shade also has an undertone
listed, so you can truly find your perfect match. "I am D50, deep golden.
We started using it on the show when you don’t have time to constantly reapply
and make sure your makeup is still on," she said.
The campaign, By the
Infinite, was inspired by the infinite amount of women who
spoke up about the need for foundation diversity, and it officially launches
today.


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