Beauty Products: KKW Beauty to Launch Its Version of the Classic Red Lipstick

The KKW Beauty Instagram has basically dedicated the last few days of posts to building up anticipation for the launch of Classic Red Créme Lipstick. It's "our first ever true red crème lipstick," according to the caption of the first photo introducing the shade. In it, Kardashian West is wearing the timeless lip color with a brown smoky eye by makeup artist Sam Visser, while lounging in a bathtub (or a tiny pool?) and wearing a white, cut-up tee. You know — classic water-lounging look.

But even if you don't find yourself in a similar outfit/water container, there's no doubt this new shade will look incredible with lots of looks. The brand says Classic Red Créme Lipstick is "Kim's version of the iconic and timeless staple," not to mention a "lip-quenching formula [that] contains

moisturizing oils and extracts to deliver a creamy and luxurious application that hugs the lips for the most comfortable wear."

Classic Red Créme Lipstick is launching for $18 alongside a matching Red Créme Lip Liner, which, according to an Instagram caption, contrasts perfectly with the lipstick and adds dimension and shape. The pencil will be available individually for $12, but you'll also be able to snag it as a set with the lipstick for $28 (which will save you $2 compared to buying the two products separately).

The new color launches on kkwbeauty.com on January 25, but if you happen to be in the Costa Mesa, California, area, you'll have early access to it at a South Coast Plaza KKW Beauty pop-shop on January 23.