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Left to Right - OnyinyechiNwosu, Brand Manager,
Molped, Sanitary Pad Category, Hayat Kimya; ChidinmaEkile and
Dr.DoyinOlaosebikan at the MO GIRLS HANG OUT in Lagos.
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Molped Brand Ambassador, Chidinma
Ekile headlined the activities marking the 2019 World Friendship Day came on Saturday
with the launching of ‘Mo Girls’, a party of 40 beautiful girls, by MOLPED
Sanitary Pads, the flagship brand from Hayat Kimya Nigeria Limited.
The 28 year old Ekile popularly known by her stage
name Chidinma, is a Nigerian singer and songwriter, who in
2010, rose to stardom after winning the third season of Project Fame
West Africa
Following the release of the
music video for her "Emi Ni Baller" single, she became the first
female musician to peak at number one on the MTV Base Official Naija
Top 10 chart in 2011.
The ‘Mo Girls’ Hangout which took
place inside the cozy ambience of the Tea Room in Lekki- Lagos also had in
attendance, Health Care Specialists who addressed the ‘girls’ on key issues
about life and living.
The idea is to have a group of girls
who will have each other’s backs and basically driving the ideals of
friendship.
Also speaking at the occasion, a
general health specialist, Dr Doyin Olaosibikan highlighted the health benefits
of the sanitary pads mostly especially in the area of absorbing flow during
lady period
no matter how heavy it is.
According to her, since the
MOLPED pad is made with hundred percent cotton, it is breathable which allow
air to circulate to the affected areas there by preventing bacteria from being
harmful to the users.
Recently, Molped started its digital
pages across the social media to reinforce its unique selling points as well as
its brand personality. The brand personality is coiled around ‘Best Friends’
and aimed at growing a community of ladies online called Mo’girls who
will drive the best friend narrative.
The MOLPED, according to Onyinyechi Nwosu, Molped’s Brand Manager
(Sanitary Pad Category) offers every lady the solution to irritation and
roughness, because the range is produced with Nylon free materials and has a
breathable back sheet, thus eliminating the burning sensation while in use and
additionally providing comforting cottony feel.
According to her, companion and
friendship are the two key words that best describe MOLPED with its audience
which are lady’s as all the attributes of a true friend is
personified by the brand
In her words: “the launch of
this hangout today is the focal point and the beginning for the brand and the
lady’s to synergies to form that much needed bond which is friendship and
companion which is the connecting point.”
MOLPED Sanitary Pads was launched
into the Nigerian market in April 2019, changing the narrative of the feminine
care category in Nigeria.
Since then, it has enjoyed growing
presence in Traditional & Modern Trade channels. To further hasten this,
the brand deployed a team of all girls “MOLPED Auxiliary squad” aimed at
educating retailers on brands USP while leaving samples behind for the
retailers to share the shoppers.
The World Friendship day is a day to
celebrate the beautiful bond of friendship that not necessarily be connected by
blood, but is so precious.
The first World Friendship
Day was proposed for 30 July 1958 by the World Friendship Crusade, an
international civil organization that campaigns to foster a culture of peace
through friendship In 2011, the 30th July was declared as the International Day
of Friendship by the General Assembly of United Nations.
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Chidinma performing at the Hang out
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