Christmas Just Got LOUDER: LOUD Urban Choir To Light Up Lagos, Dec 22

 

This year, Christmas just got louder as LOUD Urban Choir gears up for its much-anticipated Afro Holiday Showcase at Eko Hotel, Lagos. The event promises an unforgettable blend of choral harmony and Afrobeats rhythm, turning the festive season into a celebration of African music, culture, and joyful expression.

Under the creative leadership of Ann Obaseki and the team at Talentville Africa, LOUD Urban Choir has grown into Africa’s leading urban choir, offering

professionally equipped platforms for gifted vocalists who may not be pursuing solo careers. She said, “Our mission has always been to create a new space for talented vocalists to shine beyond traditional choirs. LOUD is where African tradition meets contemporary sound, where harmony and rhythm celebrate our culture in every note.”

The choir first gained major attention at Basketmouth’s Lord of the Ribs in 2019, performing before an audience of more than five thousand people. The choreography, musical arrangement, vocal strength, and Afro-urban identity introduced a fresh direction for performance ensembles across the continent. Reflecting on that milestone, LOUD’s creative director noted that from that stage, it was clear the choir’s vision was resonating with audiences. “It was more than music. It was a movement showing that collective voices can lead in mainstream entertainment,” they explained.

The Afro Holiday Showcase will combine immersive storytelling with vibrant musical performances to create an atmosphere full of energy and festive warmth. Guests can expect the launch of a Christmas reimagined EP alongside stage experiences and collaborations that showcase LOUD’s signature sound. Drawing from the playful spirit of the Grinch, the show will follow a themed narrative of festive mischief and unity. LOUD’s music director shared, “We want everyone to feel the excitement and unity of the season. This is our way of giving Christmas a vibrant African voice.”

Beyond live performances, the event will introduce visual expressions of LOUD’s artistry through curated stage sets, synchronized lighting, and costuming designed to reflect African culture in celebration mode. From rehearsals to final stage delivery, the team has focused on capturing both the emotional depth and high energy of Christmas through a uniquely African lens. The production is positioned to appeal to families, music lovers, cultural enthusiasts, and anyone seeking a refreshing festive experience.

LOUD is not only entertaining audiences. It is advancing a new performance movement by proving that collective vocal expression can thrive in mainstream entertainment spaces. Several emerging groups have drawn inspiration from its work, yet LOUD continues to stand out as an original brand nurtured under Talentville Africa. The choir’s vocal director emphasized, “Our goal is to make LOUD synonymous with Christmas music in Africa. Each performance, every collaboration, and every note we sing builds toward a lasting cultural legacy.”

As attention continues to build in Lagos and among music enthusiasts across the continent, the Afro Holiday Showcase is shaping up to be one of the most anticipated festive events this year. LOUD Urban Choir is positioning itself as the premier Christmas entertainment powerhouse through its blend of choral strength, creative storytelling, and cultural pride.

The showcase reinforces the choir’s mission to celebrate unity through sound while elevating African music within seasonal entertainment. It also aligns with Talentville Africa’s commitment to building new performance economies for vocalists and redefining how collective talent is presented on stage.

LOUD’s creative director concluded that this December, the choir is not just performing but making Christmas louder, brighter, and more joyful than ever. “It is truly the year LOUD stole Christmas,” they said, highlighting the rise of a new festive tradition powered by African voices, collective creativity, and cultural pride.