Thursday, January 3, 2019

New Beauty Products: Fenty Beauty Kicks Off 2019 With 50 Shades Of Concealer



 Traditionally Januarys are somewhat dull after the fun of party season, but Rihanna is here to shake things up for 2019. On New Year’s Day, the singer and business mogul took to Instagram to announce that Fenty Beauty would be launching a brand new Pro Filt’r Concealer in 50 shades that correspond with the Pro Filt’r Foundation range (which is also being expanded by 10 shades for 2019). The concealer is touted as having a “creamy, creaseproof, longwear” formula, and comes in a
transparent tube with a doe-foot applicator. In Riri’s words, “half of y’all looking busted” and she has #THECURE.



Fenty Beauty also announced the introduction of the Pro Filt’r Setting Powder - “eight truly translucent shades made for any skin tone, that brightens, smooths and sets your make-up to last with no flashback”, joining the Pro Filt’r eye and face primers to make it a happy family of five. Both of the new products, as well as the extended Pro Filt’r foundation shade range, will debut on January 11 at Fentybeauty.com, Sephora and Harvey Nichols.


Credit: Vogue

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