Nigerian dating has become a subscription service where ‘I love you’ is confirmed by bank alert. It’s clear our dating culture is sinking fast and the joke’s on us all.
Imagine you are a young man in Nigeria, trying to assemble a life that makes sense. You work, study, and steadily invest in yourself; not extravagantly, but just enough to stay afloat and remain functional. Money leaves your account for predictable reasons: transport, food, and rent. These comprise the basic costs of participation in modern life. Then you start dating, and you discover an expense for which you
never budgeted.Suddenly,
affection comes with a price tag. A monthly expectation, quietly but firmly
introduced, suggests that you must send money to your partner simply to keep
the relationship stable. It is not for rent or for emergencies. It exists
merely to maintain peace, loyalty, and emotional access. Miss a payment, and
the tone shifts. She suddenly remembers it is best she ‘chooses herself,’ or
she hits you with the classics: ‘It’s not you, it’s
me,’ or ‘It’s not working, and I think I need
space.’ Love, it turns out, has a billing cycle.
The Unspoken Subscription Model
This is
what dating has become for many young Nigerians. It is not romance or
connection, but an unspoken subscription model where emotional continuity
depends on regular transfers. Women often present the idea casually, even
confidently, as normal. Refuse it, and 'people' dub you a ‘brokie’; they label
you stingy, unserious, or unprepared for a relationship. Accept it, and you
become the definition of the ‘most intentional man’ to walk the earth, at least
for the time being. However, you will slowly realise you are simply funding a
situation with no guarantees, no structure, and no end date.
This
is what many commonly refer to as a ‘relationship allowance.’ It is not a gift
in the traditional sense, nor is it support in moments of need. It is a
standing payment whose absence people interpret as disinterest and whose
presence they treat as proof of seriousness. In urban Nigeria, particularly
among young adults, the practice has become less a personal choice and more a
social expectation.
The Logic of the Stabiliser
What makes the practice worth examining is not that money changes hands.
Let us be honest, money has always moved through relationships. But the bone of
contention in this case involves the logic behind it. Relationship allowance
rarely connects to shared goals or mutual growth. It functions instead as a
stabiliser: a financial buffer placed between affection and abandonment.
At its core, relationship allowance is a routine payment
a man makes to his partner for general upkeep: hair, food, data, and lifestyle.
No one provides receipts and no one defines limits. The figures vary, but the
principle remains the same: if you are serious, you must pay. People frame the
payment not as generosity, but as an obligation.
The
crucial distinction is that the allowance does not deepen intimacy; it replaces
it. Emotional commitment becomes secondary to financial consistency. The
relationship no longer rests on compatibility or effort, but on the reliability
of transfers. You miss one cycle and the atmosphere shifts; conversations
shorten, and the idea of love quietly renegotiates itself.
Occupational Hazards of Modern Dating
Users
share endless examples on Social Media. Men
pay allowances while also covering tuition, family emergencies, sibling
ventures, and household needs that do not belong to them. The outcomes remain
strikingly consistent: withdrawal and replacement. People no longer treat these
stories as cautionary tales; they view them as the standard occupational
hazards of dating.
This culture did not emerge in isolation. It results from antiquated
provider expectations colliding with modern economic pressure. Nigerian men
still learn that provision provides proof of value, even as the economy makes
that provision increasingly difficult. Simultaneously, Social Media has
normalised lifestyles funded by ‘fast money,’ inflating expectations and
compressing patience.
The result is a dating environment where financial
performance stands in for emotional availability. Social Media encourages women
to demand more as a form of self-preservation. Men comply, not necessarily
because they agree, but because people interpret refusal as inadequacy. Over
time, this dynamic reshapes the relationship. Dating begins to resemble a
negotiation, where men measure emotional effort strictly against financial
input.
The Transactional Reality
Some men note being asked for money immediately following intimacy, not
always explicitly, but always pointedly. When payments slow, emotional distance
follows. When they stop entirely, the relationship often ends. Like clockwork.
To justify this, Social Media users flood platforms with endless 'think pieces'
and threads designed to back up this transactional logic. You see the posts
everywhere: ‘Maturing is realising
that a girl billing you at the talking stage is just a test,’ or ‘She’s feasting to see if you’re a good provider.’
This structure produces predictable outcomes. Men grow
financially exhausted and emotionally guarded. Women grow dissatisfied,
constantly adjusting their expectations. Because trust erodes and commitment is
delayed, marriage starts to feel risky. Everyone remains in motion, but no one
feels secure.
The burden falls disproportionately on men. Before dating
even begins, society expects a man to arrive already established, stable, and
able to add significant value. Self-improvement costs money. Living costs
money. Simply existing costs money. Adding
a
relationship allowance on top of that creates a recurring expense with no
long-term return. Unlike other investments, this one depreciates immediately.
It offers no security, no equity, and no guarantee of continuity. It is a
financial output whose emotional output no one can audit. When it ends, nothing
remains except the brutal truth that affection was conditional.
Redefining the Bare Minimum
To be clear, financial support itself is not the enemy. Context matters.
In marriage, allowances often serve a functional purpose. When a partner
forgoes paid work to manage a household or raise children, personal financial
access becomes necessary. In that context, an allowance restores autonomy and
balance within a shared life.
Dating does not operate under the same structure. Dating
is exploratory. It should test compatibility, not create dependency. Funding
another person’s lifestyle during this phase distorts incentives. It replaces
curiosity with expectation and effort with entitlement. As economic pressure
mounts and the cost of living outpaces stagnant incomes, this arrangement
becomes unsustainable. Yet, rather than expectations adjusting to reality,
people actually dial them up. To give this trend a sense of legitimacy, many
women on Social Media have popularised the phrase ‘the bare minimum.’
Originally,
‘the bare minimum’ described fundamental character traits like honesty,
punctuality, and mutual respect. But today, the definition has shifted. Now, if
a man does not provide a regular allowance, people accuse him of failing to
meet the ‘basics.’ By rebranding a financial transfer as the ‘bare minimum,’
modern culture shames the man and strips his effort of any merit. You do not
thank someone for doing the ‘minimum’; you only penalise them when they fall
short. The result is a total disconnect: men opt out, and women are left
increasingly frustrated.
The End of the Joke
The
issue is not morality; it is structure. Relationship allowance introduces
leverage where intimacy should exist. It turns emotional continuity into a paid
service and converts affection into a recurring obligation. At scale, it
reflects a society under pressure, using money to replace trust and performance
to replace connection. It promises stability but delivers strain. You can only
hope it was worth it. Oftentimes, it is not.
The
solution is not outrage or online gender wars. It's honesty. Couples must have
clear conversations about money before emotions deepen, and show a willingness
to walk away from arrangements that feel transactional.
In
the end, the relationship allowance is the worst joke of modern dating culture.
And like most bad jokes, it lingers long after everyone has stopped laughing.
It is not offensive because it exists, but because everyone treats it as
normal. It pretends to be love while behaving like a contract. It may not need
outrage to disappear; it may simply need people to see it clearly for what it
is.
Credit:
Pulseng


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